Design Horloger
A creative laboratory of ideas
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About the creator

Always inspired

Watch design & development

Creative direction

Project follow-up

Brands & private clients

Chance encounters are part of the pleasant surprises of destiny, ideas merge, and lines come to life on paper giving birth to new forms that with passion are transformed into objects filled with soul. The team met 8 years ago , working in symbiosis around a project for Art Haute Horlogerie pieces . The meeting of industrial design and the styling mode make this duo a sensitive and amazing team!

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Etienne Ruffieux

I'm Etienne, Product Designer, my ultimate goal is to move beyond creating « soulless things » but instead, to create emotional artifacts that have sensitivity and spirit. Each of my creation tells a story.

Background: I’m holding a Bachelor of Science in Product Design from Art Center College of Design Pasadena; I have been working in Swiss watchmaker industry for several luxury brands as Designer and Product Director.

My strengths: 3D mind oriented toward exploring new shapes, mastering production process to give life to the piece of Art. Project oriented brain.

My skills: Drawing is my best tool! Product Design & Development, Graphic Design and Product Management. Skilled in establishing Roadmap for initial and future product lines.


My story

I have previously designed for Swiss manufacturers, in luxury fields and created for Ebel, Zenith, Gucci Group, Parmigiani Fleurier, and as a free-lance. Born in Switzerland, I studied architecture in Fribourg and then Product Design at the Art Center College of Design Europe and Pasadena USA. I showed how innovative design could embrace new technologies and materials and rethink traditional structures in watchmaking. My design, full of sensitivity, is all about modern proportions, pure construction and new shapes. It is often characterized as minimalism and elegant. In my universe, which is not limited to watches or to men, design is defined as a state of mind: objects must tell stories and vibrate the heart of the person wearing the object, whether jewellery, watch or accessories.