Live from the stage/my workspace

Live from the stage/my workspace



Chance encounters are part of the pleasant surprises of destiny, ideas merge, and lines come to life on paper giving birth to new forms that with passion are transformed into objects filled with soul. Etienne and Marie met in the creative studios of Parmigiani Fleurier , working in team and in symbiosis around a project for Art Haute Horlogerie pieces developing innovative ideas for the watches in the collection. They share the same vision of the work of the creator; the meeting of industrial design and the styling mode make this duo a sensitive and amazing team.

marie bouttecon

Marie Boutteçon

I'm Marie, a watch and jewelry designer, addicted to life, and inspirationally driven. 

Background: Master’s degree in Fashion, Accessories and Luxury Goods. I've worked for luxury fashion houses prior to working for luxury watch manufactures.

My strengths: great-quality work - the devil is in the detail! I'm eager to craft new creations with this important, extra touch of soul that goes into everything I do. Emotional, passionate, positive!

My skills: Product design, production supervision, product environment design, marketing & product strategy. Illustrations, gouache.

Etienne Ruffieux

Etienne Ruffieux


Etienne has previously designed for Swiss manufacturers, in luxury fields and created for Ebel, Zenith, Gucci Group, Parmigiani Fleurier, and as a free-lance. Born in Switzerland, he studied architecture in Fribourg and then Product Design at the Art Center College of Design Europe and Pasadena USA. Etienne showed how innovative design could embrace new technologies and materials and rethink traditional structures in watchmaking. His design, full of sensitivity, is all about modern proportions, pure construction and new shapes. It is often characterized as minimalism and elegant. In Etienne's universe, which is not limited to watches or to men, design is defined as a state of mind: objects must tell stories and vibrate the heart of the person wearing the object, whether jewellery, watch or accessories. His knowledge in art and craftsmanship led him to create very fine jewellery and watchmaking for luxury brands.

The Bug Me brand icon, the shield, represents the union in the work, symbolized by the braided cord with the three inseparable needles, like the osmosis between tboth of us. The orange blossom reveals the beauty in the arts and the craftmanship, a strong point for Bug Me.
— Etienne et Marie