Design Horloger
A creative laboratory of ideas



Chance encounters are part of the pleasant surprises of destiny, ideas merge, and lines come to life on paper giving birth to new forms that with passion are transformed into objects filled with soul. Etienne and Marie met in the creative studios of Parmigiani Fleurier , working in team and in symbiosis around a project for Art Haute Horlogerie pieces developing innovative ideas for the watches in the collection. They share the same vision of the work of the creator; the meeting of industrial design and the styling mode make this duo a sensitive and amazing team. In this way, the Bug Me brand icon, the shield, represents the union in the work, symbolized by the braided cord with the three inseparable needles, like the osmosis between the two creative founders. The orange blossom reveals the beauty in the arts and the craftmanship, a strong point for Bug Me.



"Curiosity about life in all of its aspects, I think, is still the secret of great creative people." Leo Burnett

You could say nature observation is in my blood with a chilhood spent to exploring garden life. I grew up exciting myself for the colors, the forms of nature, but also in the abundance of natural products. I decided to draw what I saw and transpose these lines to become a designer. Initially, a stylist in the luxury world, having obtained my Master’s degree in fashion, working for luxury ready-to-wear brands such as Barbara Bui and Hermès, I approached the Haute Horlogerie in Switzerland. Determined and dynamic, I was born in France to a family of artists and artisans with a father who is a master in wood marquetry and a mother who is a refined florist. As product designer stylist for Parmigiani Fleurier Manufacture, I created the Haute Horlogerie collection, by specializing in craftsmanship and extraordinary talents like enamelwork, engraving, stone and wood marquetry at the highest level. My vision of watchmaking, with feminine fashion influences, a mix of tradition and fashion trends, led me to create ‘couture’ collections with refined details and full of sensitivity, from the dial to the strap of each product.


Etienne has previously designed for Swiss manufacturers, in luxury fields and created for Ebel, Zenith, Gucci Group, Parmigiani Fleurier, and as a free-lance. Born in Switzerland, he studied architecture in Fribourg and then Product Design at the Art Center College of Design Europe and Pasadena USA. Etienne showed how innovative design could embrace new technologies and materials and rethink traditional structures in watchmaking. His design, full of sensitivity, is all about modern proportions, pure construction and new shapes. It is often characterized as minimalism and elegant. In Etienne's universe, which is not limited to watches or to men, design is defined as a state of mind: objects must tell stories and vibrate the heart of the person wearing the object, whether jewellery, watch or accessories. His knowledge in art and craftsmanship led him to create very fine jewellery and watchmaking for luxury brands.